Shariful Hasan Roky
Revenue growth strategist with 4+ years of experience. Worked with 150+ companies worldwide, focused exclusively on two niches: ecommerce and home services. Growth that compounds in your bank account, not just in your ad dashboard.
Industries I've scaled paid + lifecycle in
Two client stories I'm really proud of:
Origani
Calgary Cleaning
Real dashboards from real ad accounts
12 dashboards · Google Ads, Facebook Ads & Microsoft Ads. Scroll to explore.
| Campaign | Results | Reach | Freq. | Cost / result | Amount spent | Ends | Impr. | CPM |
|---|---|---|---|---|---|---|---|---|
67,000,000- CYNTHIA | 28 | 17,426 | 1.15 | $12.62 | $353.44 | Ongoing | 20,065 | $17.61 |
... add cynthia | 124 | 89,247 | 2.34 | $4.18 | $518.32 | Ongoing | 208,842 | $2.48 |
67,000,000 - Copy | 487 | 184,592 | 3.12 | $8.94 | $4,352.18 | Ongoing | 576,128 | $7.56 |
... v Film Niche) | 94 | 42,184 | 2.78 | $15.47 | $1,453.62 | Ongoing | 117,294 | $12.40 |
137700,000 | 38 | 28,947 | 1.89 | $22.14 | $841.23 | Ongoing | 54,782 | $15.36 |
67,000,000 | 612 | 201,847 | 4.52 | $11.28 | $6,904.51 | Ongoing | 912,384 | $7.57 |
Test | 12 | 8,142 | 1.42 | $18.94 | $227.13 | Ongoing | 11,567 | $19.64 |
| Totals · 7 campaigns | 1,395 | 572,385 | 2.87 | $31.45 | $14,650.43 | — | 1,901,062 | $7.72 |
| Campaign | Results | Reach | Freq. | Cost / result | Amount spent | Ends | Impr. | CPM |
|---|---|---|---|---|---|---|---|---|
$15 - 5day | 716 | 92,556 | 1.58 | $0.02 | $14.66 | Sep 24, 2025 | 146,331 | $0.10 |
60 - 15/09/25 | 550 | 126,566 | 1.42 | $0.04 | $21.37 | Sep 21, 2025 | 179,683 | $0.17 |
ner - 11/09/25 - $30- 6day | 487 | 84,228 | 2.14 | $15.62 | $8,091.62 | Sep 17, 2025 | 180,228 | $7.75 |
sg - 10/09/25 | 118 | 47,892 | 1.89 | $0.21 | $24.78 | Sep 15, 2025 | 90,542 | $0.41 |
pz - 13/03/26 | 82 | 38,447 | 2.45 | $0.18 | $14.76 | Mar 20, 2026 | 94,228 | $0.16 |
- 13/04/26 | 64 | 29,184 | 1.78 | $0.31 | $19.84 | Apr 23, 2026 | 51,997 | $0.38 |
/26 | 38 | 18,947 | 2.12 | $0.42 | $15.96 | Apr 15, 2026 | 40,184 | $0.40 |
9/04/26 | 24 | 12,684 | 1.94 | $0.56 | $13.44 | Apr 19, 2026 | 24,617 | $0.55 |
| Totals · 8 campaigns | 2,079 | 1,046,005 | 2.02 | $4.05 | $8,415.00 | — | 2,116,059 | $3.98 |
| Campaign | Results | Reach | Amount spent | Cost / result | Impressions | Link clicks |
|---|---|---|---|---|---|---|
Lead Gen - Retargeting | 184 | 12,847 | $1,247 | $6.78 | 28,394 | 892 |
Lead Gen - Angle 3 | 142 | 11,204 | $1,184 | $8.34 | 24,872 | 648 |
Lead Gen - Angle 2 | 118 | 10,128 | $1,002 | $8.49 | 22,941 | 584 |
Lead Gen - Angle 1 | 87 | 9,008 | $1,048 | $12.05 | 22,438 | 412 |
| Totals · 4 ad sets | 531 | 43,187 | $4,481 | $8.44 | 98,645 | 2,536 |
| Campaign | Results | Reach | Freq. | Cost / result | Amount spent | Ends | Impr. | CPM | Clicks |
|---|---|---|---|---|---|---|---|---|---|
$15 - 5day Landing Page Views | 716 | 92,556 | 1.58 | $0.02 | $14.66 | Sep 24 | 146,331 | $0.10 | 1,377 |
60 - 15/09/25 Reach | 550 | 126,566 | 1.42 | $0.04 | $21.37 | Sep 21, '25 | 179,683 | $0.17 | 1,160 |
Tint Shop — Quote Messaging conv. | 226,130 | 487,294 | 2.14 | $15.62 | $8,091.62 | Ongoing | 1,043,892 | $7.75 | 12,448 |
Window Tint — Lead Website Leads | 1,247 | 339,589 | 1.89 | $0.21 | $263.35 | Ongoing | 642,381 | $0.41 | 4,892 |
| Totals · 4 | 228,643 | 1,046,005 | 1.78 | $0.04 | $8,391.00 | — | 2,012,287 | $0.12 | 19,877 |
From campaign to compounding growth — one system, six moves.
Most marketers sell tactics. I sell a system: campaign → business → scaling → numbers → measurements → growth. Each chapter feeds the next. Skip one and the whole thing collapses at scale.
Google Ads + Facebook Ads campaigns engineered to convert, not just click.
Media plan → Content plan → Tracking plan → SOP. Tested weekly.
Every engagement starts with a written media plan, content plan, and tracking plan — not just ads. I build full-funnel Google Ads (Search, PMax, LSA) + Facebook Ads (Advantage+, CAPI) campaigns with a documented creative testing matrix, kill losing ads in 72 hours, and pour budget into winners. Every step has an SOP so the system survives team churn.
- Media plan: Google Ads + Facebook Ads budget split by funnel stage
- Content plan: 5-10 creative variants / week, hook-led, tested by angle
- Tracking plan: server-side CAPI + offline conversions on every channel
- SOP for creative testing, losing-ad kill list, weekly refresh
Media plan → Content plan → Tracking plan → SOP. Tested weekly.
Marketing that protects the gross margin, not just ROAS.
If LTV doesn't cover CAC, scale is a trap.
Most agencies sell you ROAS. I sell you a business that survives scaling. Before I scale Google Ads + Facebook Ads spend, I map your unit economics, contribution margin, cash cycle, and fulfillment capacity — so growth actually shows up in your bank account, not just in your ad account. Every assumption is documented in a one-page business model the team can follow.
- Unit economics & CAC:LTV modeling before any scale-up
- Cash-cycle aware budget pacing (no choking operations)
- Offer engineering: bundles, trips, subs, anchor pricing
- SOP-ized business model doc the whole team can read
If LTV doesn't cover CAC, scale is a trap.
Scaling Google Ads + Facebook Ads is a system, not a lucky week.
Repeatable 3x in 90 days — without ROAS collapsing.
I scale Google Ads + Facebook Ads by horizontal audience expansion, vertical creative stacking, and disciplined budget laddering. Every scaling step is documented as an SOP so any media buyer on your team can run it. The goal is to make scale boring and predictable — not heroic.
- Horizontal scaling: new audiences, geos, placements on Google + Meta
- Vertical scaling: creative volume per winning angle per platform
- Budget laddering: 20% bumps every 48-72h, documented in scaling SOP
- SOP-ized so the system survives team churn
Repeatable 3x in 90 days — without ROAS collapsing.
Numbers that mean money. Not vanity.
Revenue. MER. CAC. Payback. The only four that matter.
I track the four numbers that actually move a business: revenue, marketing efficiency ratio (MER), blended CAC, and payback period. Everything else — clicks, impressions, even platform ROAS from Google Ads + Facebook Ads — is a leading indicator I use to tune the engine, not a result I celebrate. Every number has a defined SOP for how it's calculated and reported.
- MER (blended ROAS) as source of truth, not Google/Meta ROAS
- Payback-period reporting, not 30-day attribution windows
- Cohort LTV by acquisition channel (Google Ads vs Facebook Ads)
- P&L-aligned spend reporting SOP, weekly
Revenue. MER. CAC. Payback. The only four that matter.
If you can't measure it, you're gambling.
Tracking plan + GA4 + Server-side = one source of truth.
iOS 14.5 killed platform attribution. I rebuild measurement around a written tracking plan — server-side GTM + Conversions API on Google Ads + Facebook Ads, Triple Whale / Hyros for attribution, and modeled conversions — so decisions are made on real revenue, not on what Meta or Google wants you to believe. Your dashboard finally tells the truth.
- Tracking plan: server-side GTM + CAPI on Google Ads + Facebook Ads
- Unified warehouse: ad spend + Shopify + Stripe in one model
- MMM + incrementality tests for channels above $50k/mo
- SOP for weekly measurement review + dashboard refresh
Tracking plan + GA4 + Server-side = one source of truth.
Growth that compounds. Not spikes that crash.
Google Ads + Facebook Ads + lifecycle + referral — one flywheel.
Paid ads alone stop working around month 9. Real growth is a flywheel: Google Ads + Facebook Ads ignite, lifecycle retains, brand compounds, and referral reduces CAC year over year. I build the full machine with documented SOPs for each layer so you stop renting growth and start owning a brand that prints revenue.
- Lifecycle email/SMS SOP that recovers 20-30% of revenue
- Brand creative plan that lowers CAC QoQ (not just ROI)
- Referral + UGC loops that compound over 12 months
- Quarterly growth experiments backlog, ranked by ICE, with SOP
Google Ads + Facebook Ads + lifecycle + referral — one flywheel.
The only four numbers that actually move a business.
I track revenue, marketing efficiency ratio (MER), blended CAC, and payback period. Clicks and platform ROAS are leading indicators — these four are results. Everything below is from real client work.
Spend scaled 4.2x without ROAS collapse
What founders say after the numbers hit the bank.
First two are from ecommerce brands. The rest are home services, local services, and specialty clients. No paid placements, no edited quotes — just real founders talking about real results.
“Shariful scaled our Shopify store from 2x to 13x ROI in 6 months. He rebuilt our entire funnel — CAPI, UGC creative, Klaviyo lifecycle. The kind of marketer who actually understands unit economics.”
The questions every founder asks before signing.
Six honest answers. If you have one that's not here, the strategy call is free — bring it.
I work with brands spending at least $5,000/month on paid media. Below that, the math doesn't work — there isn't enough budget to test creative properly or build a real measurement stack. If you're below $5k/mo, I'll happily refer you to a partner who's a better fit.